Let’s take two words – well, one to start with. I wanted something different, and “phenomenal” was always on the list, but needed to be shortened to ensure that the remaining word meant that the length of the domain didn’t exceed 8 characters. In this day and age, you’d be surprised at just how difficult that is. The second part of the name popped into my head after watching TV (although I can’t remember the program) – “lab”. I played with the two words for a while, then chose to drop “enal” from “phenomenal” and then suffix with “lab” – landing up with “phenomlab”.